The new book from Japanese Skincare with Emiko · $40 $40 · Sale ends in --:--:--
A book by Emiko Sato

I sold $300 creams for twenty-two years. This is what we really used at home.

100 Japanese skincare and body rituals from my grandmother's bathroom in Kanazawa and my years behind a Tokyo beauty counter. Each one comes with the one small detail that makes it work, and what to do if your skin says no.

Get the book · $40 $40 Instant PDF download · less than one jar from the counter
300 pagesA photo for every ritualPatch-test notes on every page7-day money-back guarantee
100Japanese
rituals
What I saw behind the counter

Skincare was made to look complicated, so you would keep buying it.

The jar

Most of a $300 cream is glycerin, water and oil in a heavy glass jar. You pay for the glass, the gold lid and the counter.

The steps

Twelve products in a row is a sales plan. My grandmother used five things, and she used them gently, in the right order.

The promise

No cream turns back time. What you can have is skin that feels comfortable, looks rested and is protected from the sun.

If your skin feels tight after washing or every new product disappoints you, it was never your fault. Nobody showed you the gentle way.

Emiko at her small white bathroom vanity in Tokyo
Setagaya, Tokyo
Why this book exists

My grandmother never owned a $300 cream. Her skin was beautiful anyway.

I grew up in Kanazawa. Every night my grandmother washed her face with a little cotton bag of rice bran, pressed in a few drops of camellia oil, and went to bed.

Then I spent twenty-two years behind a department-store skincare counter in Tokyo. I sold beautiful jars to thousands of women. And I watched which of them came back happier. It was almost never the ones who bought the most.

I am not a doctor, and this is not a medical book. It is what I learned about care: gentle hands, the right order, water first and oil last, sunscreen every morning, and patience.

So I wrote it all down. My grandmother's rituals, the ones from my videos, and the honest answers I could never give at the counter.

Emiko
One detail in every ritual

What you were told, and what Japanese women do.

Six of the 100 secrets inside, one in every ritual.

What you were toldWhat Emiko does insteadRitual
Rice water straight on the face, left to dryOnly the second rinse, diluted half and half, kept in the fridge, and never left to dry alone on the skin.Rice Water Toner
Castor oil rubbed on a dry faceWater first, oil last. One drop of castor softened with two drops of camellia, pressed in with warm palms.Castor and Camellia Face Oil
You need a special soap for "old person smell"Regular soap works. Wash the four hidden places every night, then dry them, and change pillowcases often.The Four Hidden Places
A pea of sunscreen is enoughTwo finger-lengths for the face, the same again for the neck. That is the amount the label was tested with.How Much Sunscreen, Really
Rub cream in until it disappearsWarm it between your palms and press. Holding still never stretches the skin.The Hand Press
Leave a sheet mask on for twenty minutesThree minutes, then take it off while it is still wet. A drying mask pulls water back out.The Three-Minute Lotion Mask
Made for the bathroom shelf

Open to any page and begin.

Every ritual is two pages: a photo first, then the whole ritual on one page. Easy to follow with damp hands.

一

The photo, first

You see exactly what you are making or doing before you start.

二

Exact amounts

Teaspoons and millilitres, °C and °F, minutes and how often.

三

Emiko's secret

The one detail that makes the ritual work, and why.

四

If your skin says no

Tightness, redness, no difference: what it means and what to change.

五

Careful

A patch-test and safety note on every single ritual. Gentle first.

六

Keeps

How long each fresh mixture lasts in the fridge, and when to expect a difference.

100rituals in 10 chapters
300pages
300"if your skin says no" fixes
10stories from my grandmother's bathroom
What's inside

From the morning rinse to the Sunday bath.

All ten chapters, 100 rituals, the full index of fixes and every future update.

$40 $40
Get the book
Look inside

This is what a ritual looks like.

The rice water from my first video, written out in full.

A glass bottle of cloudy rice water beside a bowl of rinsed rice

Rice Water Toner, the Second Rinse

A gentle softening rinse made from washing rice

You need

  • ½ cup / 100 g plain white or brown rice
  • 1 cup / 240 ml clean cool water, for the second rinse
  • 1 cup / 240 ml more clean water, to dilute
  • A clean glass jar with a lid, and a fine strainer

Do this

  1. Rinse the rice once, quickly, and pour that first water away. It is mostly dust from the bag.
  2. Add the cup of clean water and swirl gently for one to two minutes, until it looks milky white.
  3. Strain into the jar and mix half and half with more clean water.
  4. Keep it in the fridge. Use it cold after cleansing, while your face is still a little damp.
  5. Follow with your moisturizer every time. Never let rice water dry alone on your skin.

Emiko's secret · Never let it dry

Rice water carries a little starch. When it dries alone on the skin it pulls into a tight film. Keep your face damp and add moisturizer within a minute.

Careful

Patch test on your inner forearm for 24 hours. Never use the first rinse. Fridge, 3 days, then throw it away.

p. 27

A real page from the book, shortened slightly to fit the screen.

From the comments

What viewers say about Emiko's videos.

Real comments from the YouTube channel, quoted word for word. They are about the videos; the book is brand new.

"My grandmother and mother always told us to wash our necks and behind our ears."

@missmayflower · hygiene video

"Thank you for this very helpful video. Simple instructions that make complete sense. One of the very best videos I have watched on skincare."

@moiradoolin48 · castor oil video

"My Japanese wife told me to do many of these things in this video. She never said why. Now, I know why."

@GJ-ly1mv · hygiene video

"Very good video! I didn’t realize that my daily wash routine was just what you recommended, even to the sequence of washing my head/hair!"

@digo7860 · hygiene video

"Thank you so much. I have been doing it wrong."

@JanmarieHaggar · castor oil video

"I really got a lot out of this. Thank you for your work."

@otravocemusic · hygiene video
Emiko
"nice to hear simple straightforward advice that makes perfect sense"@margaretlucey8521 · hygiene video

That is the whole book, Margaret. Simple steps, and the reason behind each one.

This book is for you if…

  • Your cupboard is full of creams and your skin still feels tight.
  • You are over forty and want gentle care, not a twelve-step routine.
  • You like knowing why something works before you try it.
  • You want rituals made from rice, tea, honey and a good towel.
  • You want to spend less, and feel better about what you spend.

It's probably not for you if…

  • You want a cream that promises to erase ten years.
  • You are looking for treatment for a skin condition. Please see a dermatologist.
  • You never want to wear sunscreen.
Gentle Hands, Patient Skin

Everything you need to begin tonight.

  • The 300-page ebook, instant PDF download
  • 100 rituals in 10 chapters, each with Emiko's secret
  • A full-page photo for every ritual
  • 300 "if your skin says no" fixes, indexed
  • Emiko's shelf: the 12 things in every Japanese bathroom
  • Six plans, from your first week to after fifty
  • A "what's your worry?" index, a glossary of Japanese beauty words, and amounts tables
  • Lifetime access to every future update, free
$40 $40
One price. Instant download.
Get the book now Lifetime updates · 7-day guarantee
7DAYS

Read it and try it for 7 days. If it doesn't change how you care for your skin, write to us and you get every cent back. No questions.

Questions

Before you begin.

Anything else, ask in the comments under any video.

What exactly do I get?

A 300-page PDF with 100 rituals, Emiko's shelf, six plans, a full index of fixes, a "what's your worry?" index and a glossary. You download it right after you pay, and every future update is free.

Is this a printed book?

No. It is a digital PDF for your phone, tablet or computer. Print any page you want to keep by the mirror.

Is Emiko a doctor or dermatologist?

No, and the book says so on the first page. It is beauty and care, not medical advice. For any skin condition, please see a dermatologist.

I have sensitive skin. Is this for me?

Every ritual has a "Careful" note and starts with a 24-hour patch test. Begin with one new ritual at a time, and skip anything your skin doesn't like.

Do I need expensive products?

No. Most rituals use rice, tea, honey, oil, cotton and a good towel. Where a product helps, the book tells you what type to look for on the label, never a brand.

Are the rituals from the videos in here?

Yes. The first chapter is the rice water, castor oil, Daiso and hygiene rituals from the channel, written out step by step.

What if I don't like it?

Write to us within 7 days and you get a full refund. No questions.

Gentle hands, patient skin.

Everything I learned in my grandmother's bathroom and twenty-two years behind the counter.

Get the book · $40 $40

Instant download · lifetime access · 7-day money-back guarantee